Calling all LA cereal enthusiasts: There’s a cereal bar in Los Angeles now


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Calling all LA cereal enthusiasts: There’s a cereal bar in Los Angeles now

Getty Images/Andre Rivas

There are about as many creative ways to enjoy cereal as there are brands and flavors of this breakfast favorite, and now, LA residents can enjoy a bowl of cereal in a brand new cereal bar in the Virgil Village neighborhood. The bar is called Cereal and Such, and was opened by musician, producer, and fashion designer Theo Martins, who moved to LA just five years ago to get more involved with the city’s art scene.

Martins opened up Cereal and Such in a refurbished shack in the back patio of a clothing store called Virgil Normal, Eater reports. Cereal and Such opened on May 5 and started selling bowls of cereal at $4 a pop, along with a menu of coffee, tea, and t-shirts. The cereal menu will move in a rotation of six different cereals, and there will always be one vegan and gluten-free option for those with diet restrictions to enjoy. While on tour in Japan this month, Martins says he will bring back cereal from his trip to sell at the bar.

In fact, Martins says Japan is a key inspiration for Cereal and Such. “Cereal and Such is very much an homage to Japan. We want to focus on one thing and do it extremely well,” he tells Eater.

Related article: Milk Bar’s Christina Tosi on how to build a better bowl of cereal

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