You’ve probably experienced it at least once — you talk with a friend, then start noticing ads on your phone that coincidentally include key words from that conversation. Well, it’s probably not a coincidence.
Those little microphones on your phone? They aren’t just used for making calls and giving commands to Siri. “Smartphones are small tracking devices,” Michelle De Mooy, Acting Director of the Center for Democracy and Technology’s Privacy & Data Project, told Digital Trends. “We may not think of them like that because they’re very personal devices — they travel with us, they sleep next to us. But they are in fact collectors of a vast amount of information including audio information.” Such information, including behaviors and interests, could potentially be sold to third parties.